måndag 11 februari 2013

Blog Assignment #3 - Get creative with McLuhan!

"Hot" and "Cool" Media! 

(Click on the image for larger format)

I chose to do a very simple collage with only two pictures because I want it to be easy to understand the meaning behind this kind of media. Hot and Cool Media was the sort of media that got my attention and interest the most out of McLuhan´s different concepts. I have never before thought about how many and which senses I rely on depending on what media I use. When I think about it, I realise that for example when I watch TV I am active and using many of my senses  when trying to fill in the gaps in the context. This is a classic example of "Cool Media". But when I listen to the radio I only use one, my hearing, and often I will hear all sounds, music or information from the news that I need to have complete involvement. This is the so called "Hot Media". With this collage I want to show the easiest explanation of McLuhan´s concept of "Hot" and "Cool" media. 

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